The book we are reading in class Design Basics by Davis Lauer and Stephen Pentak discussed in one of its beginning chapters that designers attempt to create unity within their designs. They do this by arranging the objects within their composition through use of proximity, repetition, and continuation.
Evelina Bratell has mastered this technique which is clear when she paired up with photographer Carl Kleiner to create a baking book for IKEA called Homemade is Best.
What's so interesting in her use of these concepts. She masterfully repeats the use of the 45 degree angle which leads our eye across the work. She lined up the stick of butter with sugar, a fork, and a small pile of cinnamon which visually helps the viewer imagine a continuing line connecting those items together. Then, the flour, edge of the butter, and cinnamon all help create a visual frame around the whole composition by creating another continuous rectangle around all of the ingredients.
In this image she uses repetition to create visual unity. She repeats the shape of a simple triangle between the raspberries and sugar, as well as the eggs on either side of it.
Her meticulousness to get everything to line up perfectly pays off and she ends up with a great, visually-appealing, and hunger-inducing design.
Evelina Bratell has mastered this technique which is clear when she paired up with photographer Carl Kleiner to create a baking book for IKEA called Homemade is Best.
What's so interesting in her use of these concepts. She masterfully repeats the use of the 45 degree angle which leads our eye across the work. She lined up the stick of butter with sugar, a fork, and a small pile of cinnamon which visually helps the viewer imagine a continuing line connecting those items together. Then, the flour, edge of the butter, and cinnamon all help create a visual frame around the whole composition by creating another continuous rectangle around all of the ingredients.
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